Posts Tagged ‘survey’
Move Over Tony Soprano: Organized Retail Crime on the Rise
Wednesday, June 4th, 2008
A recent study released by the National Retail Federation reports that the number of businesses victimized in the past 12 months is up from 79% in 2007 to 85% so far in 2008. More and more businesses are seeing their stolen merchandise popping up for sale in other locations (the internet clearly being one of the most prevalent places).
E-fencing is quickly becoming the primary modus operandi for thieves as they can resell the stolen merchandise anonymously without raising any eyebrows. One of the most important findings is how much "new in box" items are worth to the criminals. These items can render up to 70 cents on the dollar whereas traditional black market methods only render around 30 cents. This means "new in box" products are being stolen at a higher rate than ever. Loss prevention respondents estimate that nearly 40% of current "new in box" items for sale on auction sites is stolen.
The survey’s conclusion sites training and awareness, utilizing exsisting relationships among trade associations and the government and communication/advocacy as solutions to help reduce this trend. To read the full report, click here .
Tags: E-Commerce and E-Business, e-fencing, news, organize retial crime, Rebecca Button, retail theft, stolen merchandise, survey
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Good News For Organic Product Marketers
Tuesday, May 13th, 2008
A recent study conducted by Mindset Media and Nielson Online reports that consumers that regularly purchase organic products are 153% more open to new experiences. This information is useful because it means that marketers no longer need to be as concerned with marketing their products strictly through niche channels (yoga or green magazines for example) and can now look to expand their efforts across multiple networks. The key being to appeal to these consumers’ mentality. These marketing efforts will reach a much wider audience that are perhaps not "classic" organic consumers (based on participation in yoga or other traditional wellness activities marketers use to target their products through) but rather a new brand of organic consumers-ones you can appeal to through a specific way of thinking.
The study also revealed that organic buyers come from all different levels of income. This is because buying organic is a mindset. People who are organic consumers believe that no matter what the expense, they are going to reap the benefits of their purchase and in some cases, might be getting more (healthier, more durable, better for the environment, etc.) for their money. So catering a marketing strategy to this attitude should be relatively straightforward.
Tags: consumer, Marketing, Marketing Your Business, organic, Rebecca Button, shopper, survey
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St. Patrick’s Day sales expected to be lower than last year
Friday, March 7th, 2008
According to the National Retail Federation ’s 2008 St. Patrick’s Day Consumer Intentions and Actions survey, conducted by BIGresearch, consumers will spend an estimated $3.64 billion on St. Patrick’s Day, less than last year’s $3.76 billion.
Some are speculating the projected decline to be directly related to the fact that the holiday falls during the holy week before Easter this year. It could also be due to the looming recession which has consumers more wary about where they spend their dollars.
Regardless of the reason, if you are in the business of selling seasonal merchandise, you may want to consider some extra effort in your promotions in the coming week. Also, some cities are moving their official celebrations to March 14th to avoid any religious observance conflicts. Be prepared to take advantage of seeing this holiday celebrated more than once this year!
Tags: Generating More Sales, national retail federation, Rebecca Button, Sales, seasonal sales, st. patrick's day, survey
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Thank You
Tuesday, December 18th, 2007
I just wanted to thank all the bloggers that participated in goWholesale’s very first giveaway! They helped make it a success.
BusinessPundit.com
The Business Opportunities Weblog
Please check them out as they all have great things to offer!
Tags: Announcements, bloggers, BusinessPundit.com, contest, Dad Balance, eBay Edge, giveaway, goWholesale, ipod, Just For Small Business, Rebecca Button, Small Biz Survival, survey, The Business Opportunities Weblog, The Small Business Guru
Posted in Blog | 1 Comment »
Congratulations to Joe, our iPod nano winner!
Tuesday, December 11th, 2007
Joe responded to our survey question "What is your best tip for using the web to find products for your business?" with:
"I use various search engines and directories to source products, but my favorite way to source products is to ask other webmasters for good sources. I stick to the webmaster forums rather than ebay or a retailers forum, because the webmasters will have the same kind of requirements (no hassle dropshipping, easy online ordering) that I have."
Thank you for participating and check back for more giveaway opportunities!
Tags: Announcements, contests, giveaway, goWholesale, ipod, Rebecca Button, survey
Posted in Blog | 1 Comment »
TODAY’S THE LAST DAY!!! Enter to win an iPod nano!!! (and for an Apple touch take the full Sourcing Survey)
Monday, December 10th, 2007
goWholesale is giving away an iPod nano just in time for the holidays!
We want to better understand how you use the internet to source products and services for your
business. The iPod Nano will go to the person who leaves a comment with the best tip for using the web to find products for their business.
Rules
- Leave a comment below with your answer.
- You may only enter this giveaway once. You can enter different giveaways, but you can only enter
this one once. - Contest is open to anyone in the 50 States, 18 or older.
- Winners will be selected by The goWholesale Blog on December 11. The Apple Nano will be shipped shortly after.
- Entries can be submitted until Monday, December 10th, 11:59PM EDT .
Good Luck! And check out goWholesale’s Sourcing Survey 2007 for an additional chance to
win an Apple touch!
Tags: Announcements, contest, giveaway, gowWholesale, ipod, Product Sourcing, Rebecca Button, survey
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iPod nano Giveaway!
Monday, December 3rd, 2007
goWholesale is giving away an iPod nano just in time for the holidays!
We want to better understand how you use the internet to source products and services for your
business. The iPod Nano will go to the person who leaves a comment with the best tip for using the web to find products for their business.
Rules
- Leave a comment below with your answer.
- You may only enter this giveaway once. You can enter different giveaways, but you can only enter
this one once. - Contest is open to anyone in the 50 States, 18 or older.
- Winners will be selected by The goWholesale Blog on December 11. The Apple Nano will be shipped shortly after.
- Entries can be submitted until Monday, December 10th, 11:59PM EDT .
Good Luck! And check out goWholesale’s Sourcing Survey 2007 for an additional chance to
win an Apple touch!
Tags: Announcements, contest, giveaway, ipod, Product Sourcing, Rebecca Button, survey
Posted in Blog | 1 Comment »
Win an 8GB Apple touch! (Just in time for the holidays!)
Monday, December 3rd, 2007
goWholesale wants to find out more about how you use the internet to source products and services for your business. Take the survey and earn a chance to win a brand new Apple Touch!
goWholesale Sourcing Survey 2007
*Entries can be submitted until Sunday, December 16th, 11:59PM EST.
Good Luck!
Tags: Announcements, Apple Touch, Business, contest, giveaway, goWholesale, Product Sourcing, products, services, survey
Posted in Blog | No Comments »