The goWholesale Blog
New My Account Launch!
March 20th, 2008
Great news for goWholesale advertisers - we’ve launched some major account upgrades, which will not only make your goWholesale campaigns easier to manage, but also provide you with additional features to help you get the most from advertising on goWholesale!
- Ad Groups streamline your campaigns and make it easier to manage your bids and ads.
- Daily budgeting gives you tighter control over your campaign spend.
- The new Keyword Insertion Tool helps to improve the quality of your ad copy and make it more compelling to buyers by automatically inserting your keywords into your ads.
- Ad Scheduling lets you decide the times or days you want to display your ads.
There are 3 ways for you to learn more about these upgrades:
- Check out our Help Center for a list of FAQs to give you a better understanding of new account features and tools.
- Take a quick Flash tour of your new account.
- Call us! An account representative will be happy to walk you through your account and show you everything it has to offer.
This is a beta launch, and we want to know what you think - suggestions, comments, bugs - so we’ve created a special Advertiser Feedback Form specifically for your…well, feedback.
Want to talk to a live person? Just give us a call at 877-566-4849 and select option 2. You can also email us at support@gowholesale.com.
Posted in Announcements, Campaign Optimization Tips | No Comments »
Top Tips for Optimizing Your Search Campaigns
November 27th, 2007
There’s definitely both an art and a science to managing pay-per-click campaigns, whether on goWholesale or any other search engine like Google or Yahoo. It’s not just bidding higher than the other guys - it’s crafting your ads and your landing pages to get searchers to click and then convert to a prospect, lead, or customer.
That being said - here are some of my top tips for creating, managing, and optimizing your search campaigns. A couple of the tips included are goWholesale-specific, but for the most part these ring true across platforms:
Choosing Keywords
- Choose a complete set of relevant keywords. This means a mix of specific and broader keywords that relate to the products and/or services you offer. Specific keywords are great for buyers who know what they’re looking for, while broader keywords help general browsers hone in on your company.
- Do you dropship, liquidate, or sell closeouts? If so, don’t forget to add those keyword groups as well.
- Include keyword variations and synonyms. For instance, if you sell clothing, you may also want to bid on apparel and clothes.
Writing Your Ads
- Keep it short and sweet. Buyers tend to scan over listings quickly and will pick up on certain words in the ad that will make them click, which brings us into the next ad writing tip…
- Keyword insertion. This cannot be emphasized enough. By creating ads that mention the searched keyword in the title and description, you can increase your click-through rate by almost 10%.
- Know thy customer. Write compelling ad copy that is also highly relevant to your customers. They’re looking for the “WIIFM” – What’s In It For Me – in your ad.
- Capitalize the First Letter of Each Word in Your Title. This will make your ad stand out more.
- Include a call to action at the end of your ad, like “Visit us today”, “Shop now”, “Find out more”, or something related to an offer you’ve mentioned.
Landing Pages
- Make sure your ad’s landing page is as relevant as possible to your ad. Take buyers straight to the page that has the products they were just looking for (and this isn’t always your homepage). Also, if you also happen to sell retail on your site, make sure to land your ads on the wholesale section so as not to confuse potential wholesale buyers.
Bidding
- First page placement. Research has shown that the higher your position in search results, the more traffic you’ll receive – if you’re on the first page, as much as 80% more traffic.
- Featured Listings – These guarantee you top placement without having to worry about bidding.
Posted in Campaign Optimization Tips | No Comments »
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