The goWholesale Blog

Hula Girls - The Original Organic Fashionistas

April 15th, 2008

Grab your coconut bras and grass skirts and jump on the organic textiles bandwagon! More and more retailers are beginning to cater to green fashion and it would appear that it’s more than just a fad.

The reason for this? One day not long ago some forward thinking entrepreneurs realized that people will spend bucket loads of money on fashion…so why wouldn’t people do the same for organic clothing as well? They looked around and said to themselves “the only organic clothes available look like burlap sacks!” “Ces’t tres horrible!” they gasped in unison, aghast at the utter disaster of the whole situation. And thus the organic fashion revolution began. (and this obviously happened in France because that’s where the best revolutions take place…at least in fashion, right? and I think Al Gore was there too…)

**note the above story is purely hypothetical in nature and should be regarded as mere imagination on my part as to how this whole thing began…but however it happened, it’s here.

Now companies such as Linda Loudermilk and Figleaves.com are selling$230 bamboo jeans and100% organic cotton undies for $28. While the prices may seem steep there appears to be a market for these items…and it’s growing.

So if you are a would-be entrepreneur looking for an idea, use this as a starting place. The market has scarcely been tapped and if you play your cards right you might just get in on the ground level of a phenomenal retail trend. Plus, with more and more people becoming interested in this niche, someone’s bound to come up with a new way to manufacture these goods for the masses…will it be you?

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Posted in In the News, Small Business Resources |

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