The goWholesale Blog

Snazz Up Your E-Marketing with E-Brochures

March 13th, 2008

There’s a new marketing tactic businesses are using and finding great success with. E-brochures are exactly what you think they are, with the same format, information and purpose but there are a bundle of advantages to using the online version in addition to the live one you probably already utilize. Entrepreneur.com sums them up below:

Cost effectiveness–No more guessing numbers for your print run, then winding up with too few or too many brochures. The cost of an e-brochure is fixed, whether you send out one or one million of them. Fees are based on the number of pages and any extra “bells and whistles” like video or audio. What’s more, digital distribution means you omit postage costs.

Interactivity–This can greatly boost the overall impact of your message by engaging your audience. Viewers can turn the interactive pages, view video or listen to audio with a simple click of their mouse. Better yet, they can immediately place orders or request more information by clicking on embedded links.

Customization options–E-brochures let you to target your messages to specific audiences, increasing the likelihood they’ll buy from you. Such market segmentation is much harder with printed collateral.

Easy to update and edit–You can quickly and efficiently customize your message, target your market and adapt to changes in the marketplace without re-printing a single page. Nor do you need to reprint your brochure if your offerings or price points change. Updating your e-brochure “template” is a simple and affordable editing job.

Unlimited distribution–The ability to e-mail your brochure means you can immediately and affordably respond to requests for information from anyone at any time. In fact you can instantly send your brochure to prospects around the globe and create a viral effect–one potential customer can forward it to other potential customers, which in turn can forward it to more customers and so on, at no cost to you.

Access to additional information–Your audience can quickly browse through content, zoom in on items, and print pages, all from the convenience of their home or office. You can also include a homepage link for customers who want to learn more about your business.

Tracking–With traditional printed materials, it is extremely difficult to track your ROI. Not so with e-brochures. You can track how many times your e-brochure is downloaded as well as how many orders you received from its distribution.

Environmentally friendly–Obviously, no trees are involved in the creation of an e-brochure. You won’t need any storage boxes to house extra brochures, either.

Makes your company look smart and innovative–Having an e-brochure gives the distinct impression that you’re ahead of the curve and well-positioned for the future. Customers like to do business with savvy companies who literally think outside the box.

Those are a lot of good reasons to give e-brochures a shot :)

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