The goWholesale Blog

Mobile Billboards

March 5th, 2008

I’m sure you’ve seen them, but have you thought about actually using them?

As with anything in America these days, this type of advertising comes with options.

1. The standard billboard - This consists of your advertisement being displayed on a rotating basis between an average of 8 other messages.

2. The digital billboard - This one, like the one pictured above, consists of 6 high definition screens that can be seen day or night. You also have the option of using the 6 screens individually as well as a whole.

3. The billboard with display - This truck features either the standard scrolling or digital advertisements along the sides while in transit, but once it reaches its destination, the sides pull up and reveal a physical display of your products like in the picture below.

The general price for mobile billboards is around $4,000 for a 4 week period. Be sure to check around though as prices will probably vary by company and region.

Many times when companies devise their advertising campaigns they focus their efforts primarily around print, television and online advertising, which is very important but it’s not the only way to reach your target audience. Moblie billboards not only reach a massive audience of commuters stuck in traffic (think about how much time you yourself spend in the car!) but also is an easy way to bring your company to the attention of people attending sporting events, conventions, concerts–you name it.

Also, remember to think outside the usual advertising box and consider advertising options such as park benches, train and bus stops (or even inside the trains or on the buses), phone kiosks, taxi tops, digital projections on the side of buildings…in the world of advertising, there’s almost nothing off limits so get creative!

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Posted in Generating More Sales, Marketing Your Business |

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