The goWholesale Blog

Mob Shopping: Is America Ready?

February 19th, 2008

Are you?

Mob shopping, also known as team buying, is a consumer buying tactic originating in China, that involves gathering a group of people together in-store to drive a bargain with the seller. There are many websites and forums (TeamBuy.com.cn) that facilitate the time and place. The popularity of these events is mostly due to the cultural ideology that no price is set in stone and that bargaining is a way of life in China. And consumers are seeing results. While many sellers do not particularly like this new tactic, some are embracing it and even setting up events themselves so that the teams who are willing to buy right away will get a discount.

The internet is a large part of the success as the instant communication is vital to organizing these sometimes spur of the moment events. Also, the with internet’s world wide reach more and more people are becoming exposed to the idea… and it’s catching on.

So what do you think? Will this shopping craze work in America? As a store owner, would you be willing to bargain with these groups of people in order to move more product?

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Posted in E-Commerce and E-Business, Generating More Sales |

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