The goWholesale Blog

Giving Time vs. Money

February 4th, 2008

We’ve all seen it. At sports tournaments, concerts, fund raising events…advertisements.

Many businesses incorporate their local communities into their marketing plans. Whether that be by hosting events themselves or sponsoring events alongside other local businesses. This is a great way to get your name out into the community and improve your reputation among consumers. You’d be a foolish business owner if you didn’t do this.

This is all fine and dandy, but do businesses have an obligation to their communities when it comes to giving back? What about sending employees to do volunteer work? The company could pay them as if it were a regular day, but the charity/community would benefit from the "free" services.

Some will say that businesses who donate money to charities and communities are doing their part, but to me, there doesn’t seem to be a way to donate money without something in my brain going off saying "they’re just doing it for the good PR!"

What do you think? How often do businesses give their time, instead of money? And is this something communities expect or should expect from them?

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