The goWholesale Blog

What you should know about Web 2.0

January 30th, 2008

You may have heard and/or seen the term "Web 2.0" floating around on the internet. But what does it mean? More importantly, what does it mean to YOU?

Essentially, Web 2.0 is the "next generation" of how we use the internet to communicate. For example, the invention of new tools and applications such as blogs, RSS feeds, and social networking sites. All of these allow internet users to more freely interact with each other whereas before, this level and type of interaction was very limited. The most important thing to remember is that Web 2.0 is more of an idea or way of thinking about the internet than it is an actual reality. In the most simple terms, it’s the evolution of how we use the internet.

True, it’s not as simple as I’m trying to make it seem so for a more detailed explanation I suggest Wikipedia (ironically, a staple of Web 2.0). But here’s what the buzz is all about and why Web 2.0 is so important. It’s all about having more ways to reach your target market. Before, marketing and advertising took an extreme amount of effort to reach a lot of people.

Now, it still takes persistence and hard work, but the rewards are much greater and the odds of reaching more potential customers has changed the way we do business. Online businesses that cater to niche markets can flourish with customers from all over the world whereas before, such an endeavor would have been impossible.

So if you are starting a new business or have an existing business you are trying to grow, be conciencious of how Web 2.0 can affect your business. It will likely be for the best if you can devote time and resources into exploring these avenues. It’s pretty important not to let this ship sail without you on board! So when you are planning your marketing/advertising strategy, don’t forget to include it in your plan.

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Posted in E-Commerce and E-Business, Marketing Your Business |

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