The goWholesale Blog

Online Review Sites - The Businessman’s Friend and Foe

January 28th, 2008

In years past, word of mouth was the best way to learn about which products and services were the best. You’d talk to your friends, your family, your neighbors–and buy your desired product based on the information you garnered from them.

Well today, it works much the same way, but on a much much much much MUCH greater scale. Instead of the few people you used to talk to, you now have hundreds of other customers just like you, who can (and do) share their opinions, literally at your fingertips. The internet has made product and service review sites an invaluable resource for consumers. But they have also become a bit of a headache for businesses.

If your business is listed on these review sites (such as Yelp, AOL’s Yellow Pages, CNet.com, or various review sites for travelers) be conscientious of what people are saying. If you receive negative reviews it will hurt your overall rating and for all you know, it could be an easy fix!

You can certainly contact the site administrators and if your case is valid, they may agree to remove an unfounded negative review. Also, you may be able to contact the dissatisfied customer and attempt to repair the tarnished relationship. By doing so they might agree to revise their review. You never know.

With more and more people turning to online reviews you can’t afford not to be aware of your rating and what customers are saying about your business.

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Posted in E-Commerce and E-Business, Marketing Your Business |

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