The goWholesale Blog

IBM isn’t wasting time “Ideating”…are you?

January 15th, 2008

If you’ve been watching any tv lately, you’ll have seen IBM’s commercial for their new campaign "Stop talking. Start doing." If you haven’t…watch a football game or two. I guarantee you’ll see it.

True, it’s lighthearted and humorous but they’ve actually got a good point. It’s easy to get caught up in brainstorming new ideas and even falling into an "innovation trap", which would be the feeling that you can’t move forward without some brand spanking new incredible ideas. While every business is constantly in need of fresh ideas, if you get too wrapped up in it, it will become debilitating not to mention frustrating when you don’t get the results you are looking for.

So what should you do? Well, take a page out of IBM’s book. While they are always working to produce the next big thing in technology, they are now apparently simultaneously looking for ways their business can work with other businesses (and potentially piggyback on a major success!). Look to others to see what they are doing and see how you can help them do it more efficiently, or better. This isn’t to say you should steal other people’s ideas, but there are countless opportunities available for your business to perhaps form some sort of partnership.

No one ever said innovation had to be an individual activity. So take some time to think about where your business might fit into others ideas and you may just find a $wealth $ of benefits in doing so.

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