The goWholesale Blog
Trade Lead Sites Work For YOU!
November 30th, 2007
Part of the success of any small business is being able to take advantage of as wide a range of resources as possible. One great resource for any small business is a trade lead site. This article explains how to use them to find your products!
Finding Product Sources Using Trade Lead Sites
Posted in Product Sourcing | No Comments »
Business Plan Tip
November 29th, 2007
One very important concept when it comes to determining your business model is deciding what the lifetime value of your customers is going to be. The concept of the customer lifetime value has long been a part of the business world, and it will come into play in virtually every segment of your business - from year to year budget projections to promotions and even customer support options.
Here’s an article that will help you when creating your business plan.
Determining Your Customers’ Lifetime Value
Posted in Articles, Starting a Business | No Comments »
Web Design Lingo
November 28th, 2007
In order to effectively communicate with your website developer, it’s helpful if you actually understood the technical terms he or she uses. Here’s a list of some of the most common terms your web developer might use when talking with you and, of course, their definitions.
Common Terms Every Website Owner Should Know
If you think of any more, let us know and when we accumulate enough we’ll do a follow up article with more terms!
Posted in Articles, E-Commerce and E-Business, Starting a Business | No Comments »
Top Tips for Optimizing Your Search Campaigns
November 27th, 2007
There’s definitely both an art and a science to managing pay-per-click campaigns, whether on goWholesale or any other search engine like Google or Yahoo. It’s not just bidding higher than the other guys - it’s crafting your ads and your landing pages to get searchers to click and then convert to a prospect, lead, or customer.
That being said - here are some of my top tips for creating, managing, and optimizing your search campaigns. A couple of the tips included are goWholesale-specific, but for the most part these ring true across platforms:
Choosing Keywords
- Choose a complete set of relevant keywords. This means a mix of specific and broader keywords that relate to the products and/or services you offer. Specific keywords are great for buyers who know what they’re looking for, while broader keywords help general browsers hone in on your company.
- Do you dropship, liquidate, or sell closeouts? If so, don’t forget to add those keyword groups as well.
- Include keyword variations and synonyms. For instance, if you sell clothing, you may also want to bid on apparel and clothes.
Writing Your Ads
- Keep it short and sweet. Buyers tend to scan over listings quickly and will pick up on certain words in the ad that will make them click, which brings us into the next ad writing tip…
- Keyword insertion. This cannot be emphasized enough. By creating ads that mention the searched keyword in the title and description, you can increase your click-through rate by almost 10%.
- Know thy customer. Write compelling ad copy that is also highly relevant to your customers. They’re looking for the “WIIFM” – What’s In It For Me – in your ad.
- Capitalize the First Letter of Each Word in Your Title. This will make your ad stand out more.
- Include a call to action at the end of your ad, like “Visit us today”, “Shop now”, “Find out more”, or something related to an offer you’ve mentioned.
Landing Pages
- Make sure your ad’s landing page is as relevant as possible to your ad. Take buyers straight to the page that has the products they were just looking for (and this isn’t always your homepage). Also, if you also happen to sell retail on your site, make sure to land your ads on the wholesale section so as not to confuse potential wholesale buyers.
Bidding
- First page placement. Research has shown that the higher your position in search results, the more traffic you’ll receive – if you’re on the first page, as much as 80% more traffic.
- Featured Listings – These guarantee you top placement without having to worry about bidding.
Posted in Campaign Optimization Tips | No Comments »
Wholesale Product Sourcing Tips
November 27th, 2007
We’ve just published a very informative lens on Squidoo about wholesale product sourcing. Check it out here:
Wholesale Product Sourcing for Your Business
Posted in Product Sourcing | No Comments »
Welcome to the Official goWholesale Blog!
November 27th, 2007
I’d like to welcome you to the brand new goWholesale Blog, the source for small business and wholesale industry news, announcements about goWholesale, wholesale product sourcing tips and expert-contributed articles, and marketing advice for wholesale buyers and suppliers alike.
As head of marketing for goWholesale, I’ll be posting tips you can use about search and online marketing. You’ll also see contributions from our talented staff of search consultants and from various product sourcing and small business experts.
I also encourage you post comments, as your feedback will help us to make this blog and goWholesale better for everyone. You can also email your feedback to us by clicking here.
Best,
Marketing Manager
goWholesale
Posted in Announcements | No Comments »
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